MARKET AND SECTOR ANALYSIS

Many goods and services are marketed successfully on home markets or traditional export markets. Firms and companies have their own in-house specific know how. The exploration, however, of new markets is often neglected. For different reasons (personnel, costs, time, lack of experience) development and exploration of promising new markets, as well as exploitation in due course, many times lacks resources and capabilities. Companies have, in principle, two choices. Either they send their own staff, or hire consultants. Own staff might lack the experience, hired consultants deliver reports and do not implement, never mind share the risk. Following that, expectations are not fulfilled; the investments are written off, the expectations adjusted.

The potential a new market offers can be measured and explored in several ways. CIBS has developed a specific new approach for Market Sector Analysis which can be employed for almost any market (countries, regions, continents, etc.) and for almost every product. Simplified, the base of this approach is a combination of product and market analysis; the result is a product specific innovative export or market access strategy. The following parameter, simplified are the corner points:

•  Identification of additional markets

•  Potential of those markets

•  Existing exploitation of those markets

•  Technical, legal, financial and political hurdles

•  Effort / Gains analysis (efforts for market entry and maintenance of market position against potential gains)

•  Risk identification, mitigation and management?

•  Sustainable implementation of strategy?

Because of its sequenced structure the market sector analysis has a broad field of application and is flexible enough to be adjusted individually to the requirements of every single one of our customers. Each module is a separate entity and is at the same time part of the integrated study. This way, the modules can be combined and adjusted to individual needs and requirements.

CIBS can advise and implement all the above in a unrivalled professional way.

Experience

•  Access Strategies for CIS countries for Foreign Direct Investors
•  Market Sector Study Agricultural Sector , Tunisia
•  Water Sector Analysis , Egypt
•  Various Market Sector Analysis Agricultural Equipment (eg. Argentina, Brazil, Canada, Russia, Kazakhstan, etc.)
• Market for Engineering Services, Algeria , Morocco

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Contact Details
For further information and detailed quotes, please contact

CIBS Ltd
68 Stratigou Timayia
M. Frangos Court
5 th Floor, Office 501
Larnaca 6051
Cyprus
Email: cibs@cytanet.com.cy